Making money while in university is tough. Making money while in university with disability? For me it’s been near-impossible. I’ve always known that freelancing is/would be the best fit for me in the long run, but when my mum and sisfriend approached me with an idea for a Facebook Live business I was still wary. Shucking oysters live? It honestly sounds ridiculous (maybe because it is!), but eventually I agreed to come in with them as a social media admin.
Let’s start with some introductions first!
Who are we?
Existential contemplation time (jk but kinda not).
My sisfriend, Deanna, is the Shucking Mama!
With 3 kids going on at home Deanna super enjoys the flexibility being her own boss affords her. She’s able to wear Elliott for the most part during shows, and Jordyn and Ryleigh have made guest appearances on the show when they’re not too busy playing! She also loves the community being built around our shows, and really enjoys seeing the same names pop up on her screens week to week!
My mum, Annette, is the Shucking Grandmama!
Mum especially appreciates the flexibility offered to her as well (see the theme forming?). Being able to pop on and off tasks as she has the opportunity is lovely, because it makes more time to hang out and play with the grandkids! With two kids already raised of her own being able to sit back and relax with her grandkids is one of her favourite things to do. She especially loves to see how excited people get over their pearls!
I’m the Ban Hammer!
Working for myself, with family, has been so rewarding. Even on days where I can’t seem to get any editing work I know that I can throw a message into our Shuck Squad group chat to renew my resolve for the coming Tuesday. Because I’m always responding to messages and comments in-show I’m so appreciative of the community that’s forming around our shows! That said: because we’re an entirely independent business the part that I’ve struggled with the most is getting people to really understand what exactly our business is all about!
So what do we do, exactly?
Short-form: Deanna shucks oysters over Facebook Live, and people get to keep the pearls!
Long-form: We work as a team to tailor a consistent experience of fun and community around the shucking of pearls over Facebook Live where people order lovely pearls and pearl cage jewelry!
We’re an entirely independent business which means that all of our planning, ordering, photographing, messaging, inventory-ing, sorting, shucking, etc is done by one of the three of us. While other people choose to go the MLM route through a larger company we wanted to be entirely our own bosses! While this has resulted in some extra work (… A LOT of extra work) it’s been worth it for us because we can tailor our business to meet not only our needs but also the needs of our fanbase!
Because we’re a Facebook-only business all of our show preorders are done through Facebook messaging. This means that one of us needs to have our phone on us at all times in order to keep track of inventory! Although I work as the social media admin due to my school schedule the person who most often responds to messages and makes posts throughout the week is Deanna, while my responsibilities are primarily in-show. My mum, Annette, works hard to keep track of our inventory and book keeping, and works as Deanna’s assistant in-show! She makes sure that Deanna knows who gets their oyster opened next, and keeps track of shipping everyone’s orders! But all of that would be for nought if Deanna didn’t shuck oysters Live! Right now we have a weekly show every Tuesday at 7pm PST/8pm MST during which Deanna shucks individual and giant oysters to reveal the awesome pearls inside!
All that said: our positions are made up and the points don’t matter! We all work all of the positions based on our abilities and time available. Everyone has done everything at this point, regardless of if it’s their wheelhouse or not!
How do we get our awesome pearl colours?
A lot of the fun of our shows is that you never know what colour you’ll get until Deanna shucks the oyster. Every oyster contains a pearl, so the only risk is colour result! This also means that although there are jewelry options for pearls a lot of people end up collecting the pearls as-is.
A couple people on Facebook wanted to know more specifically about how our pearls get their colour as well! Our single pearls are beautiful Akoya pearls. This means that each cultured oyster is implanted with an irritant or two (a graft of mantle shell–otherwise known as the pearl nucleus), around which nacre forms evenly to create a fairly consistent round pearl. We also sometimes order oval shaped pearls as well! This method of culturing means that we’re able to get pearl colours which (perhaps obviously) don’t exist outside of this method.
We additionally have begun ordering cultured giant oysters! These huge oysters hold 20+ natural ivory/cream/white pearls! Because of the number of pearls being implanted and cultured at once we’ve stuck to the natural colours as the “rainbow” giant pearls are implanted with coloured plastics as opposed to mantle grafts. This results in a less resilient pearl, which doesn’t hold up to our high standards (yet! anyways).
Why does all this matter?
We LOVE being our own bosses, and are so looking forward to taking our business further! As people just starting out we’re striving to be as upfront about ourselves and our business practices as possible! We’re three people who have come together to work hard, and we hope that others are interested in said hard work!
I hope this has cleared up some of the more common questions we get about our business! If you figure I’ve left something out please don’t hesitate to message us on Facebook!